About Loving
From love, we sow good things.
The Loving Story
When two journeys meet in one belief
Some brands begin with a business idea. Loving began with deep experiences of life, happiness and the meaning of sharing.
Before Loving was founded, the Founder had followed a vegan lifestyle for more than 20 years. His companion, who is also Loving's Brand Ambassador, has chosen that lifestyle for more than 15 years.
Two different journeys, meeting in one belief: small choices every day can bring meaningful change to life.
From the wish to share the good things both of them had truly experienced, Loving was born — offering delicious, convenient and familiar plant-based products, so that eating and living vegan becomes easier and more joyful.
Loving did not begin with a trend. Loving began with a journey that was truly lived.
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Vision & Mission
Sowing good things, nurturing the future
We believe good change does not have to start with something big. Sometimes it starts with the choices we make at every meal.
VISION
Loving aims to become a trusted plant-based food brand, step by step building a diverse product ecosystem so that plant-based choices become ever more familiar and accessible to every family.
MISSION
With real understanding and experience of the vegan lifestyle, Loving wishes to offer delicious, convenient products made with kindness, bringing more joy to every meal while spreading respect for life and responsibility to the community.
We don't only hope to make better products, but also to help create better choices for life.
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Hoàng Công Thành
Founder · Chairman of Loving Vegan Food · Vegan entrepreneur
From a journey of finding himself to a wish to share
Some journeys do not begin with a desire for success, but with the wish to find the true meaning of life.
Having lived through years of abundance while still searching for happiness, Loving's Founder chose to return to his inner life, seeking peace and a more meaningful way of living.
From that journey, he came to the vegan lifestyle and has kept to this choice for more than 20 years.
What once changed the way he saw life became the inspiration for Loving.
For him, Loving is not just a food business, but a chance to share the values he has truly experienced — so that anyone who wishes to choose plant-based food can find more delicious, convenient dishes and more joy in everyday life.
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Hồ Quỳnh Hương
Co-founder · Brand Ambassador · Vegan singer
From the stage lights to a journey of spreading love
Having lived in the spotlight of the arts, loved by audiences and with a comfortable life, there came a time when she realised that true happiness does not come only from outward success.
A journey back to stillness and the meaning of life led her to the vegan lifestyle — a choice she has kept for more than 15 years with conviction and of her own free will.
From the positive changes she has felt herself, she wishes to share the joy of living and respect for life with more people.
Walking alongside the Founder in building Loving, she is not only the face of the brand, but also someone who nurtures and spreads the values that have become part of her own life.
For her, Loving is a place where love is not only spoken in words, but shown through everyday choices.
Read the full storyLOVING – Preserving goodness
in every meal.
Small stories that make big changes
Video – Media
Stories, journeys and values shared by Loving Vegan Food
Live with love
Contact
Công ty TNHH Thực Phẩm Xanh Loving
Lot 310 – Road D3, Duc Hoa III – Viet Hoa Industrial Park, Duc Lap Commune, Tay Ninh, Vietnam.