Living to serve
A journey in search of true happiness
Born into a well-off family, he had a youth with every material comfort, yet also went through years of losing his way and many challenges.
Through his own determination and the love of his family, he overcame that difficult period. Yet even when life became full again, one question always remained within him:
“What truly brings people happiness and peace?”
That question led him on a journey inward — practising meditation, reading and reflecting on the true meaning of life.
A choice that changed his life
On that journey, he came across ideas about the vegan lifestyle and felt a deep sense of connection.
He decided to change the way he lived, choosing plant-based food and staying committed to a vegan lifestyle for more than 20 years.
For him, it was not only a change in diet, but a journey towards living more simply, listening to himself and nurturing respect for all living beings.
Over the years, that choice became a natural part of his life, bringing him the joy and meaning he had once been searching for.
Over the years, that choice became a natural part of his life, bringing him the joy and meaning he had once been searching for.
FROM THE STORY
From personal experience to the birth of Loving
After more than two decades of living vegan, he wished to share the good values he had truly experienced.
He understands that not everyone chooses to live vegan. But for those who want to begin, or simply have more plant-based meals, he hopes they will find more delicious, convenient and familiar products.
From that wish to share, Loving was born.
For him, Loving is not just a food business, but a way to turn his own beliefs and experiences into practical value for the community.
A message from the Founder
“I once looked for happiness in external things, only to realise that peace begins within ourselves.
Loving was born from the wish to share the good things I have experienced, so that everyone can have more delicious, convenient plant-based food choices and more joy in life.”
Mr. Hoàng Công Thành
Founder – Chairman of Loving
LOVING – Preserving goodness in every meal.
