Living to serve
Not all mushrooms are the same
Each type of mushroom differs in aroma, texture and how it holds water. That is why choosing and using mushrooms should be based on the actual needs of the dish, rather than treating mushrooms as an ingredient that can replace anything.
Depth comes from combination
A dish with depth is usually created by many layers of flavour. Mushrooms can contribute, but harmony also depends on the accompanying ingredients, how heat is applied and how the cook seasons.
A dish with depth is usually created by many layers of flavour.
FROM THE STORY
Respecting ingredients by not exaggerating
When telling the story of mushrooms, Loving chooses to talk about flavour and their role in cooking. Health or nutrition claims should only be used when there is professional evidence and they comply with regulations.
A familiar ingredient in new choices
Mushrooms help many plant-based dishes keep a sense of fullness and familiarity. Used in the right place, this ingredient doesn't need to imitate another dish; it can create value with its own flavour.
