Customers and the Loving team gathered at the plant-based booth in Gia Dinh Park

Loving Journey

A plant-based Tet booth at the Giap Thin Spring Vegetarian Food Festival

Over three days in early 2024, Loving's “Green – Clean – Plant-based” booth made its debut at the Giap Thin Spring Vegetarian Food Festival in Gia Dinh Park, opening a lively plant-based Tet season.

LOVING JOURNAL · ABOUT 1 MIN READ

Dates: 12–14 January 2024
Venue: Gia Dinh Park, Phu Nhuan, Ho Chi Minh City
Event: Giap Thin 2024 Spring Vegetarian Food Festival

A booth for a plant-based Tet

To start the new year with a meaningful plant-based Tet, Loving brought a booth with product tastings, festival-only offers, a photo corner and a prize wheel.

Moments at the booth

Visitors tasted products, shared their own plant-based stories, danced with the Dragon and Bear mascots and watched the lion dance. At peak hours the booth was always full.

Singer Ho Quynh Huong with the Loving team at the booth

A visit from our brand ambassador

One festival evening, singer Ho Quynh Huong, Loving's brand ambassador, visited the booth to encourage the team, meet visitors and sign autographs for fans.

Singer Ho Quynh Huong with the Loving team

Thank you

The booth's success came from a young team working day and night, experienced colleagues in production, volunteers and, above all, every visitor. Loving sincerely thanks you all.

A Tet season that began with smiles at a small booth, and with the trust of everyone who chooses plant-based food.

Loving's story