Living to serve
- Dates
- 22–23 June 2023
- Channels
- Website, Shopee, Lazada, Tiki
01
A milestone of return
The sales reopening on 22 June 2023 marked Loving's return. It came with improvements in production and customer service, and the hope of bringing plant-based products closer to more families.
02
A hello in a gift box
On launch day, Loving set aside 15 special gifts for the earliest orders. The limited-edition gift box held Loving's plant-based products of the time.
Recipients were invited to share their impressions and product photos with #lovingveganfood and #thuanchay, so the love of plant-based food could spread through the community.
A simple hello, and a promise to accompany every family's plant-based table.
