Living to serve
Loving — caring for the culinary experience
Some people want to enjoy a plant-based dish crafted with care for flavour. Some need familiar products to prepare meals every day. Some have lived vegan for many years, while others are just exploring their first choices.
Loving Vegan Food wishes to accompany all of these different needs.
From the life experience and wish to share of its two co-founders, the company has gradually developed two brands: Loving and Thiên Quốc Bảo. Each brand has its own direction, and both aim to bring plant-based food closer to everyday life.
Loving is positioned as a premium product brand, focused on flavour and the dining experience.
Inspiration from Vietnamese cuisine is woven into its product development, with the hope that people will have more delicious and convenient plant-based choices.
Phở Loving is one of the first products on that journey. Starting from a familiar dish, Loving hopes to connect the love of Vietnamese flavours with the needs of life today.
Loving's care is directed at the real experience: when preparing a dish, when enjoying it and when sharing it with loved ones.
Thiên Quốc Bảo — close to the everyday kitchen
Thiên Quốc Bảo is developed to serve everyday meals, with a focus on convenience and familiarity.
Product groups such as vegan seasoning powder, vegan dipping sauce and vegan soy sauce meet the familiar needs of home cooks.
Thiên Quốc Bảo aims to support meal preparation, giving people more options to season and combine according to their family's taste.
That support begins with small things in the kitchen, where every day the cook spends time and care preparing meals for loved ones.
Whichever brand you choose, the spirit Loving Vegan Food wishes to preserve remains kindness, quality and responsibility for consumers' trust.
FROM THE STORY
Different directions, the same trust
The two brands serve different needs. Loving focuses on the culinary experience in the premium segment; Thiên Quốc Bảo offers convenient products for everyday meals.
This difference lets people choose according to their needs. You can find a dish to enjoy, a product to help with cooking, or combine both in your life.
Whichever brand you choose, the spirit Loving Vegan Food wishes to preserve remains kindness, quality and responsibility for consumers' trust.
That is the shared foundation for developing our products, and it reminds us to keep returning to one question: does what we do bring real value to people?
Walking together through small choices
Loving Vegan Food respects each person's own journey.
We hope that anyone who wants to eat vegan, live vegan or simply add more plant-based choices can find suitable products and joy in everyday eating.
The spirit of “Living to serve” is placed in that wish: listening to needs, caring for our products and carrying on the wish to share through concrete actions.
From a delicious dish to a meal prepared more easily, Loving and Thiên Quốc Bảo hope to contribute to the good things in your life.
